COVID-19 was a wake up call. A catalyst for change. We were caught in a vicious cycle. Now our day of reckoning has arrived. And I, for one, am optimistic we can come back stronger than ever.

Besides low margins, there’s another critical issue we ignored for far too long…

COVID 19 is about to kill restaurants by the thousands. This pandemic is the ultimate pressure test and restaurants are failing hard. Think about it: when we come out of this, your favourite food spots might not be there any more. Why are they so fucked? Let me explain.

Margins…

I wanted so bad to keep our restaurant Wolf Down open. To keep feeding people. Hoping we could bring just a bit of joy when times are tough. I wanted to be there for our loyal fans who continue to be there for us. I needed to feel like I…

Wolf Down is now half a year old. Hard to believe it’s been 6 months already. Sorry I haven’t posted since opening. I’ve been a little busy trying to figure out this whole restaurant thing. Oh, and I got engaged this summer! Apparently all I had to do was build…

So we are bringing a German Street Food restaurant to Ottawa, serving Berlin doners, but there are still a lot of questions that need answering. What’s the name? Where? When? Is dinner ready yet? Alright, alright. Time to dig into the details.

Let’s start with what to call it. Finding…

Joelle Parenteau

Startup Founder. Poker Player. Street Food Addict.

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